

Impasto is the gateway to the timeless flavors of Rome, bringing you the
authentic pinsa, pizza al taglio, and beloved Roman street food classics.
authentic pinsa, pizza al taglio, and beloved Roman street food classics.
I'm taking the brief in a fun spin with hand-drawn illustrations. The logo visualizes
how you're holding a cut of pinsa. Paired with vibrant red and bold typography of a
witty tagline, it captures the essence of Roman street food.
how you're holding a cut of pinsa. Paired with vibrant red and bold typography of a
witty tagline, it captures the essence of Roman street food.
The iconic checkered pattern of a traditional pizza house instantly communicates
Impasto's long dedication to the pizza business.
Impasto's long dedication to the pizza business.







Thank you for checking out this project.
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