Impasto is the gateway to the timeless flavors of Romebringing you the
authentic pinsa, 
pizza al taglio, and beloved Roman street food classics.  

I'm taking the brief in a fun spin with hand-drawn illustrations.  The logo visualizes
how you're holding a cut of pinsa. 
Paired with vibrant red and bold typography of a
witty tagline,  
it captures the essence of Roman street food.

The iconic checkered pattern of a traditional pizza house instantly communicates
Impasto's long dedication to the pizza business.





Thank you for checking out this project. 

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