DESIGN OBJECTIVES
To create a logo and identity for Kanpai, a sushi bar that offers high-end sushi crafted with
fresh ingredients in a modern setting with an elegant touch.
fresh ingredients in a modern setting with an elegant touch.
IDEA
Inspired by the different generations of sushi enthusiasts, we adopt a modern approach
while honoring traditional sushi. To visualize this concept, I combined bold colors and
typography with an elegant, modern logo.
while honoring traditional sushi. To visualize this concept, I combined bold colors and
typography with an elegant, modern logo.
The logo features a sakura flower created from the letters "kanpai."
At the center of the flower, six pairs of chopsticks symbolize togetherness in sharing meals
with family and loved ones. This logo encapsulates the sacredness of Japanese dining traditions,
presented in a clean, modern approach.
At the center of the flower, six pairs of chopsticks symbolize togetherness in sharing meals
with family and loved ones. This logo encapsulates the sacredness of Japanese dining traditions,
presented in a clean, modern approach.
The logomark creates patterns that incorporated into collateral items such as packaging and
poster designs, ensuring cohesive branding across various mediums.
poster designs, ensuring cohesive branding across various mediums.
COLORS
Kanpai is Japanese for "CHEERS!!!" or "bottoms up" when toasting during social drinking occasions.
To bring out the spirit of celebration, contrasting colors of Konjō-iron (dark blue) and
Aka (red) is used as brand colors.
To bring out the spirit of celebration, contrasting colors of Konjō-iron (dark blue) and
Aka (red) is used as brand colors.
