DESIGN OBJECTIVE
To develop a cozy brand identity for Cocoa Cabin that would resonate with
younger generations while honoring the tradition of creating shared moments.
IDEA
The idea for the logo was inspired by a genuine relationship that began with
a simple conversation over hot cocoa.
a simple conversation over hot cocoa.
Hot cocoa is like a warm embrace on a cold winter's day.
To capture this essence in the logo, I designed a cabin that resembles a cup, symbolizing
the warmth and welcoming feeling of enjoying a cozy drink together.
the warmth and welcoming feeling of enjoying a cozy drink together.
The hand-drawn logotype adds to Cocoa Cabin's friendly and inviting personality.
Blue is not a typical color for food and beverage businesses, but I chose it intentionally
to represent the cold of winter. Pairing it with the warm beige in the logo effectively conveys
to represent the cold of winter. Pairing it with the warm beige in the logo effectively conveys
Cocoa Cabin's inviting and cozy personality. Additionally, the bright blue
helps distinguish Cocoa Cabin from its competitors.
helps distinguish Cocoa Cabin from its competitors.
