DESIGN OBJECTIVES
Deeply inspired by the brand's commitment to purity and responsible farming,
the branding take the concept of tea ceremony, which emphasizes respect
for the process of making and enjoying tea.
the branding take the concept of tea ceremony, which emphasizes respect
for the process of making and enjoying tea.
IDEA
To introduce traditional tea to younger generations, the overall branding
aims to showcase the brand's legacy through a modern design.
aims to showcase the brand's legacy through a modern design.
The logo consists of a tea leaf, a mountain, and the sky—all essential elements
for producing quality tea—forming the Chinese and Japanese word for tea, "cha" (茶).
for producing quality tea—forming the Chinese and Japanese word for tea, "cha" (茶).
