DESIGN OBJECTIVE
To design an identity for a trendy Croissant cafe at the heart of Seoul, South Korea.
IDEA
At Croissaint, every croissant is crafted with the highest quality ingredients and
meticulous attention to detail, achieving the perfect balance of flavor and texture.
Inspired by this commitment to quality, a hand-drawn logomark is opted to represent
the honesty and authenticity of each homemade croissant.
The logomark features a piece of croissant with a rounded lip,
visually mouthing the pronunciation of the cafe name, "kwa-sānt."
Last but not least, a handwritten font and colors resembling
crispy, golden croissants were chosen to complement the logomark.
