DESIGN OBJECTIVE
To design a distinctive and memorable identity for New York bagels, a staple of the city's culinary culture.
IDEA
New York is a dynamic metropolis where individuals from various backgrounds and cultures thrive together, contributing to the city's vibrant atmosphere. To capture this essence in the logo, I selected a modern and clean typeface that conveys professionalism while pairing it with a fun and whimsical illustration of a bagel, symbolizing both the tradition and playfulness of New York.
To design a distinctive and memorable identity for New York bagels, a staple of the city's culinary culture.
IDEA
New York is a dynamic metropolis where individuals from various backgrounds and cultures thrive together, contributing to the city's vibrant atmosphere. To capture this essence in the logo, I selected a modern and clean typeface that conveys professionalism while pairing it with a fun and whimsical illustration of a bagel, symbolizing both the tradition and playfulness of New York.
To further enhance the brand's connection to the city, I drew inspiration from the unmistakable yellow taxis, which are synonymous with New York. I chose a vibrant yellow as the brand's primary color, evoking a sense of energy and familiarity that resonates with both locals and visitors alike.
The bold typeface and striking color palette enhance the visual appeal and ensure that the
New York Bagel brand stands out in a bustling urban environment, making it easily recognizable
amidst the city's vibrant backdrop.
New York Bagel brand stands out in a bustling urban environment, making it easily recognizable
amidst the city's vibrant backdrop.
To create a more dynamic and engaging brand presence, I aim to feature our iconic logo prominently on photographs captured around the city by our loyal customers, showcasing their unique experiences with our bagels. By incorporating images that highlight the vibrant city life and the enjoyment of our products, we can connect with our audience on a personal level.
